G.O.D.
The acronym stands for Goods of Desire—and if you like cool, modern housewares and textiles, it’s 100 percent accurate. The furniture, light fixtures, linens, and tablewares here are highly Ikea-ish—only with a strong local twist. Tote bags, cushions, and even boxer shorts, for example, are printed with photographic Hong Kong street scenes. Non-locals may find G.O.D.’s signature T-shirts and bags, emblazoned with the slogan “Delay No More,” a bit baffling—but it’s an inside joke: the phrase is a loose translation of the supremely insulting and unprintable Cantonese term diu lai lo mo. There are two other G.O.D. branches in Causeway Bay and Tsim Sha Tsui.
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